Worked with key agency handling Heineken’s latest marketing campaign in Singapore - Enter the Maltiverse. A multimedia launch event featuring innovative art, music and the best beer. Led design and worked on the UI/UX of an interactive music machine that showcased the proprietary brewing process behind Heineken’s products- four steps involving A-Yeast, Hops, Malt and Water to “brew your own track.” Each track is crafted through the use of buttons and touching the barley on display. Every track is a unique blend of sounds with the end user touchpoint being a 10s video clip for KOL’s to post on social media.

Created in collaboration with the talented director Jaymi McManus, Calonpintar, Bongomann and Bottlesmokers who worked on the production and sound design.